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12	"XML builds an infrastructure that..." XML builds an infrastructure that is media-neutral XML separates format from content Begin to think of managing content instead of managing the product XML builds a cross-media publishing infrastructure XML is not a technology, it is a tool, a markup language It is a means to an end It is not a silver bullet XML is simply a guiding principle that will help us get to cross-media publishing Markup accuracy is very critical Automation of tagging using scripts Separation of data capture from markup Understanding of DTD, Schema and content being tagged necessary
13	"QA of content very necessary" QA of content very necessary Accuracy of data capture using mathematical techniques Consistency of markup Use of automation and technology Multiple parsing engines Need for content checkers Can add cost if not managed correctly Use of Web-based tools for QA (PowerQA) XML based rules for checking content Verifying file names, cross-referencing within and to external objects Parsing of content Visual rendering using XSL/T Automated workflow management along with tracking & feedback
14	"Need to be integrated into..." Need to be integrated into workflows up-stream Early metadata harvesting Accurate, reliable and digital feeds for ONIX while content in production Libraries can have ‘virtual books’ for approval purposes MARC compatible records at an early stage Possible only through integrated XML workflow Front-end XML tagging before or during copyediting Building cross-links and cross-references before page proofs Use of multiple name spaces and roles attributes to add value in content Delivery of digital content at multiple stages during production Enforces standardization in publishing process
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17	"More structured content" More structured content Growing market demand Moving to schema structure for more accuracy Semantic Web and Topic Maps More integrated e-government services like GOP Better searching tools Federated searching across institutions and resources … information – of, by & for the people
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